Steve Hunt Sailing
In just 2 months, Third Coast Media Co. transformed Steve Hunt Sailing’s YouTube from a collection of videos into a strategic sales funnel.
Highlights:
+530 subscribers
+4.5K audience growth
4,000 viewer hours → monetization unlocked
+35 new website members
How?
Brand-aligned channel redesign
SEO-optimized titles & descriptions
Playlist organization to guide the viewer journey
Strategic links to courses & memberships
Your YouTube can teach and convert—if it’s built with intention.
YouTube Channel Makeover = Measurable Growth
Third Coast Media Co. reimagined the Instagram presence of Steve Hunt Sailing to seamlessly match the website and YouTube—creating a unified brand experience that feels cohesive, credible, and conversion-focused.
By syncing visuals, messaging, and structure across every channel, we strengthened brand recognition and trust—leading to measurable growth:
15% follower growth since rebrand
Improved discoverability & engagement
Smoother path to purchase through aligned content and CTAs
Professional credibility & stronger partnerships that build long-term authority
Consistency isn’t just aesthetic—it’s strategic. When your platforms speak the same language, your brand builds momentum.
Cross-Platform Consistency = Real Results
Check out the Instagram Highlight Bubbles Third Coast Media Co. Designed!
Website Optimization = Membership Conversion Surge
Steve Hunt Sailing had the audience, but the website wasn't converting it. Memberships — the core of the business — sat behind Digital Courses in the hero, tiers were hard to compare, and nothing signaled which one was the best value. Visitors arrived interested and left undecided.
In six weeks, Third Coast Media Co. turned that setback into momentum — and the results kept compounding through year end.
Reordered and decluttered the site's navigation to lead with information that is crucial to making purchasing decisions
Rewrote the hero banner and primary CTA to sell the outcome — coaching that improves performance — and route visitors straight to Become a Member
Resequenced the homepage so membership value lands first, then distinguishes Memberships from Digital Courses, giving "best value" a reference point
Restructured membership presentation so tiers were directly comparable at a glance
Clarified the value proposition of membership versus one-time courses, with distinct positioning for individual and group members
Built clearer entry points for scholastic programs, yacht clubs, and keelboat teams
Cleaned the conversion path end to end — clarified ambiguous labels, fixed broken and misrouted links, and added Membership entry points to the footer
Reduced steps between first interest and completed sign-up
+23% membership growth — 218 (May) → 268 (Dec.)
+31% retained members
+57% group & organizational memberships
+23 net members in September, the month the refreshed site launched
+57% Instagram Followers — 2,359 → 3,701, fully organic
+142% YouTube Subscribers since March — 985 → 2,387 in December
6,000+ combined social audience (Instagram & YouTube)
The work drove measurable growth across Steve Hunt Sailing's platforms:
Structure isn't just organization—it's revenue. When your site leads with what matters most, interest turns into membership.
