Harken Derm
Third Coast Media Co. created Harken Derm’s Professional Athlete Brand Ambassador Program from the ground up—transforming elite athletes into powerful advocates for sun safety and skin health.
Here’s what went into building a program that delivers results:
Developed all program infrastructure — contracts, content trackers, & welcome packages
Crafted outreach emails and recruitment tactics to attract the right athletes
Created an 18+ page Ambassador Playbook and detailed creative briefs to inspire high-impact, brand-aligned content
Hosted onboarding calls to align ambassadors with brand vision and campaign goals
The result?
12 ambassadors actively posting on Instagram in collaboration with Harken Derm
Consistent, cohesive brand presence across multiple athlete audiences
A key driver in an all-encompassing advertising campaign that boosted suncare sales within the sailing community by 25%
When you combine structure, strategy, and passion, ambassadors can become your most authentic and effective marketing channel.
From Sunscreen to Social Influence — Building Harken Derm’s Athlete Ambassador Program
When Third Coast Media Co. joined forces with Harken Derm, the goal was clear: strengthen the brand's digital presence and turn it into a consistent driver of sales.
Here’s how we made it happen:
Built a Social Rebrand Calendar — to align design, development, and launch for a cohesive rollout
Developed Social Media Strategies & Content Calendars — boosting engagement and driving purchase intent
Forged Local Brand Collaborations — expanding reach and community impact
Created Email Marketing Tactics — increasing open rates and conversions
The results?
A sustained 25% month-over-month sales increase—powered by a consistent, intentional approach to digital marketing.
When your social presence, collaborations, and email campaigns work together, the impact isn’t just seen—it’s measured.
