Ford Ambassadors
All-New Ford Explorer®
Objective: Reposition Explorer® as a family-friendly SUV built for everyday adventure.
Recruited and managed 7 family-focused outdoor influencers
Produced 250+ pieces of content in 5 months across Instagram and TikTok
Highlighted features like off-road versatility, spaciousness, and family design
Streamlined content workflows and asset approvals to deliver Ford’s most efficient influencer campaign to date
Outcome: Strengthened Ford’s internal trust in influencer marketing as a reliable, scalable brand channel.
Work Performed At: Mindshare (WPP)
Focus: Influencer Marketing, Campaign Management, Content Strategy, Brand Positioning
Overview
Content operations and influencer activations across four major vehicle categories—Explorer®, Mustang Mach-E®, F-150 Lightning®, Bronco®, and Bronco Sport—helping evolve Ford’s image from a traditional automaker to a lifestyle-driven, culturally connected brand. Through sourcing, managing, and optimizing influencer content across TikTok, Instagram, and YouTube, I executed more than 2,000 pieces of content across 42+ creators, aligning storytelling with brand goals and vehicle features.
Mustang Mach-E® & F-150 Lightning® (Model E)
Objective: Drive EV adoption and lifestyle integration among tech-savvy audiences.
Curated a roster of 12 influencers in Tech, Design, DIY, and Entrepreneurial spaces
Created 215+ content assets spotlighting EV features: BlueCruise, Frunk utility, Pro Power Onboard, and BlueOval Charge Network
Delivered short-form and long-form content across TikTok, Instagram, and YouTube
Outcome: Sparked mass interest in Ford’s EV lineup—contributing to increased test drives and EV sales. Campaign was extended due to success.
Team Bronco® (Bronco & Bronco Sport)
Objective: Cement Bronco® as the adventure vehicle of choice in the outdoor lifestyle space.
Managed 35 influencers across niches: Adrenaline Sports, Surfing, Climbing, Photography, and Fishing
Oversaw 1,000+ content pieces over 12 months, emphasizing features like G.O.A.T. Modes, Off-Roading Events, and Lifestyle Accessories
Built strong community alignment through immersive storytelling and user-generated content
Outcome: Millions of engagements and year-over-year growth in community size, relevance, and vehicle interest.
Team Ford (General Nameplates)
Objective: Reframe Ford as a modern lifestyle brand through real owner stories and influencer perspectives.
Activated 12 lifestyle influencers across Family, Fitness, DIY, and Entrepreneurship
Led creation of 215+ diverse content pieces showcasing seasonal offers and service features like Pickup & Delivery and Mobile Service
Focused on relatability, trust-building, and platform-first creative
Outcome: Campaign outperformed traditional advertising by 20%, leading to additional investment and expansion into new tiers and categories.
